Writing the Script to Her Life: Meet Corporate Trainer, Lexi Freedman

In October of 2020, Boston Direct welcomed a new team member who has been an amazing asset from day one. Our Corporate Trainer, Lexi Freedman, always knew that she wanted to be a business owner. Even at a young age, she had a bold personality and frequently gravitated to leadership roles. Working in a cubicle was never on her radar, and after seeing her hard at work developing her entrepreneurial skills, we have to agree!

“Dare to believe in yourself, that yes, you can accomplish your goals. Dare to really try to put yourself out there. Work hard and mentor with smart leaders.”

As a child of divorced parents, Lexi is an expert in adaptability. When one avenue doesn’t pan out, continue forward. For example, after high school, she attended URI to study psychology and nutrition. However, she quickly realized that this was not the right path for her. After pivoting to Mass Bay Community College, where she studied for her Associates’ Degree in Marketing and Psychology, she came to terms with the fact that school was not a great fit for her. Did she let this ruin her confidence? Absolutely not. She kept pushing forward and entered the workforce.

Lexi’s journey at Boston Direct started when she listed her resume on multiple job boards online. Our recruiting team’s interest was piqued after reading through her experience and skill sets. When asked what intrigued her most about our company during her interview process, she said, “I was super intrigued by the management process. I truly admired that I could start as a Sales Representative and take it all the way to owning my own business and managing others.” After being with us for a while, her favorite work perk is that her success is in her hands.

“Before this job, I never found a place where I felt honestly accepted for who I am. Here, I am able to bring all parts of myself and give back to others, including aiding in their development.”

As a leader in our office, we value all that Lexi brings to the table. Between her hands-on leadership style to her dedication to helping others, she is someone her colleagues look to for motivation. We’re excited to spotlight Lexi on our blog this month and hope you enjoy learning more about her!

Lexi, over the past few months, how has your career grown?

I have received high-quality sales training from national calls, which have educated and motivated me to get to where I am right now. I have benefited from working and sharing with all levels of employees to understand what works best and how to help people.

Talk to us about your leadership style.

I lead by example. I like to verbally explain and teach, but when team members observe how I interact with people and ask the proper questions to help them decide to sign up, they adapt to their own personal style. I want to teach people how to be the best versions of themselves. 

To date, what do you believe has been your greatest accomplishment?

My greatest accomplishment was succeeding in a sales job during COVID when no one wanted to talk face to face. Proceeding when times are tough teaches me what I’m made of!

Speaking of the COVID-19 pandemic, how has it affected you professionally?

I think, if anything, it was a little break for everyone to regroup and make people work even harder than before the pandemic. Personally, what COVID taught me, and maybe it’s because of my age, is that life is too short to wait and hold off on dreams. 

What motivates you more, working independently or with a team?

I consider myself versatile. I enjoy working with others and helping others, but I can also get it done alone. I prefer to work in teams because two minds are better than one, but again, I am able to work either way. 

We are very value-centered at Boston Direct and know that you are as well. When interviewing candidates, what values are the most important to you?

A strong interest in others and ability to communicate with people. If the individual is passionate about people and willing to work hard, I can help them be successful. I also look for people who have a need to be successful either because they want to make a lot of money or have a genuine passion for helping others, as I do. 

With big goals planned, how do you stay aligned with the journey you’ve laid out?

I’m so motivated to be the top manager in this company and continue to level up. I’m never going to slow down. I measure my own success with how well I can help others. For example, when I was little, my mom gave me $20 to buy something for myself. Instead of doing that, I gave it to a little boy who was shoeless, and he used it to buy shoes. It was more of a pleasure for me to help him than get something for myself.

We know that your mom is your role model. What is an important lesson she has taught you?

If you want something, you have to work hard and make it happen! Life is a movie script, and each one of us writes our own screenplay. It’s not easy having your own business, but you learn to depend on yourself to make it happen. I am fiercely determined to build a successful franchise, and I know I will do it.

Who inspires you?

I’m inspired by the newer version of myself. Through this job, I’ve seen myself growing into the woman I’ve always wanted to be. One of my favorite things about Boston Direct is that it is an empowering business where people want to see each other succeed. 

Lexi, you are a well of knowledge, but our favorite attribute of yours is that you are always looking for something new to learn. Your outgoing personality makes you a natural leader, and you hit the nail on its head when you said, “Connection and communication are everything in life, and you need them to survive.” Thank you for sharing with us and choosing our Boston Direct family to guide you through your entrepreneurship journey!

“My advice to others is that what doesn’t kill you makes you stronger. No matter what, we are never faced with anything that we are incapable of handling. All we have to do is believe that we can do something. I truly believe that you can do anything you set your mind to and that if there is a will, there is a way.”

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